Commercial leader. Builder of brands, teams, and businesses. From startup to scale.

For nearly two decades, my career has been shaped at the intersection of boutique fitness and technology, giving me a firsthand view of an industry growing up. I began in operations at brands that helped define modern boutique fitness and went on to help build the technology that powered its next chapter.

I bring clarity to where a business is going and how it should show up in the world. I love figuring out what is distinct about a product, finding the clearest way to position it, and turning that into a story customers and teams believe in. I believe great brands should feel like communities, built around a shared vision people want to be part of.

I’m taking on a select number of advisory and consulting projects with founders and leadership teams on commercial strategy, brand, and growth.